Eugene Koysman — Barclays — Analyst
That’s reasonable. And will you assist us perhaps you provide us with some color as to how your initiatives to pursue the Truist customers are progressing?
John C. Asbury — President and Ceo
Perfectly, we’ll ask Maria Tedesco, President of Atlantic Union Bank to supply some commentary. We now have a comprehensive group of initiatives. Now the timing of several of those changed a bit. Specific guerrilla advertising strategies for branches that will be consolidated does not actually create large amount of sense at this time with time. Maria, do you wish to talk simply with regards to advanced level project, forgive me personally, i simply stated it, venture Sundown for anyone who don’t understand it, is our formally secret rule title. So we are using the SunTrust BB&T disruption. I really hope you start to see the humor in Sundown.
Maria P. Tedesco — President of Atlantic Union Bank
Well, once again, we come across this being a multi-year possibility. This might be — we’re thinking about a marathon occasion with initiatives go over the next year or two. But a lot of that which you see us doing has become shutting the gap of whom our type of competitive set is strictly that which we’re doing. So those would be the short-term plans, but we come across this being a plan that is offensive. We all know this interruption, we’re ground zero with this occasion. And a sense is had by us of what’s going to happen which is troublesome to clients, which will ensure it is opportunistic for all of us. So those initiatives without engaging in much information is actually set against everything we think to function as schedule of interruption. And literally every continuing company has their plan for which become unpleasant and become opportunistic.
John C. Asbury — President and Chief Executive Officer
And acknowledging that this is certainly a general general public forum, we do not would you like to show our hand a lot of, but be confident, there was a rather robust action plan, to Maria’s point, each type of company has a rather targeted group of initiatives, and I also would reiterate it is a multi-year interruption.