That’s reasonable. And will you assist us perhaps you provide us with some color as to how your initiatives to pursue the Truist customers are progressing?
John C. Asbury — President and Ceo
Perfectly, we’ll ask Maria Tedesco, President of Atlantic Union Bank to supply some commentary. We now have a comprehensive group of initiatives. Now the timing of several of those changed a bit. Specific guerrilla advertising strategies for branches that will be consolidated does not actually create large amount of sense at this time with time. Maria, do you wish to talk simply with regards to advanced level project, forgive me personally, i simply stated it, venture Sundown for anyone who don’t understand it, is our formally secret rule title. So we are using the SunTrust BB&T disruption. I really hope you start to see the humor in Sundown.
Maria P. Tedesco — President of Atlantic Union Bank
Well, once again, we come across this being a multi-year possibility. This might be — we’re thinking about a marathon occasion with initiatives go over the next year or two. But a lot of that which you see us doing has become shutting the gap of whom our type of competitive set is strictly that which we’re doing. So those would be the short-term plans, but we come across this being a plan that is offensive. We all know this interruption, we’re ground zero with this occasion. And a sense is had by us of what’s going to happen which is troublesome to clients, which will ensure it is opportunistic for all of us. So those initiatives without engaging in much information is actually set against everything we think to function as schedule of interruption. And literally every continuing company has their plan for which become unpleasant and become opportunistic.
John C. Asbury — President and Chief Executive Officer
And acknowledging that this is certainly a general general public forum, we do not would you like to show our hand a lot of, but be confident, there was a rather robust action plan, to Maria’s point, each type of company has a rather targeted group of initiatives, and I also would reiterate it is a multi-year interruption. This has started. This may play away for decades.
Maria P. Tedesco — President of Atlantic Union Bank
Yes. And I also think you’ll see most of the initiatives that individuals’ve also discussed today with this call help us be considered a more powerful positioning that is competitive the marketplace, but undoubtedly people that have certain item space.
John C. Asbury — President and Chief Executive Officer
As well as on the commercial side, we do discreetly monitor customers me, there is a list, and it’s growing that we have won coming out of BB&T or SunTrust, and trust. We’re maybe perhaps not planning to enter into details, but we are having pretty success that is good away at that.
Eugene Koysman — Barclays — Analyst
That seems very good. Provided the range technology initiatives you have discussed, is it possible to share us understand how much of it, you’re spending to run the bank versus innovate the bank with us what is your technology budget for the last year and for 2020 and maybe help?
John C. Asbury — President and Ceo
Yes, I do not wish to answer advance financial corporate office the previous concern, Eugene, with regards to an excessive amount of specificity on just what we are making use of for electronic strategy. In a few respects. There exists a buck price problem right here. But one of many larger constraints for a mid-size bank like us candidly isn’t plenty the bucks, although which is important. It is getting the subject matter experts accessible to work the task which is the solitary biggest reason we do not might like to do a tremendously near-term purchase, we need them focused on laying this out because we will take this very same people offline to work on a merger conversion integration, and. Rob, is it possible to — imagine if any such thing could you share when it comes to simply how much do you consider we are paying for brand brand new — is likely to be a portion that is relatively small.
Robert Michael Gorman — Executive Vice President and Chief Financial Officer
Yes, i believe incrementally you are most likely dealing with why not a 10% enhance year-over-year from everything we’ve usually allocated to that. Therefore incrementally, including all investments that are digital ranking Phonetic, all of the automation, the Zelles of the world, the nCinos worldwide. Thus I will say most likely good 10% escalation in our spending plan associated with technology.
John C. Asbury — President and Chief Executive Officer
After which beyond technology budget by itself you must think holistically. I am taking a look at Kelly Dakin now whom’s mind of Digital Strategy and Customer Enjoy. Kelly, exactly how people that are many your group now today?
Kelly Dakin — Chief Digital and Chief Customer Enjoy Officer
There clearly was 17 individuals that help digital strategy and another three that support client experience.
John C. Asbury — President and Ceo
So when i obtained right right right here it absolutely was probably 1.5 you have been right here slightly below a 12 months, and just how much you stepped into?
Kelly Dakin — Chief Digital and Chief Customer Experience Officer
We moved in, there was clearly about four individuals.
John C. Asbury — President and Ceo
About four. Generally there you are going. So it is individuals aswell who will be focusing on these initiatives. And you will be prepared to see from the electronic strategy side, that the concept is always to have really a quarterly launch routine. And thus there is certainly a strategy that is out for a lengthy, very long time, with regards to the schedule of things for you to do, anything from constant improvements into the mobile banking suite of offerings, new item initiatives, a few of this has to be modulated. Whenever we had been in an increased price environment, frankly we would be doing significantly more than we are going to do at this time. But we will look at items that need to complete. I am sorry, Eugene there is probably that is much quality once we’re prepared to share publicly.
Eugene Koysman — Barclays — Analyst
This is really beneficial, many thanks quite definitely.
William P. Cimino — Senior Vice President and Director of Investor Relations
Thank you, Gene and thanks everybody for calling in today. As a reminder, we will have replay available on our Investor internet site investors. Atlanticunionbank.com. We look ahead to chatting to you month that is next. Have a good time.
Operator
Operator Closing Remarks
Duration: 67 moments
Call individuals:
William P. Cimino — Senior Vice President and Director of Investor Relations
John C. Asbury — President and Ceo
Robert Michael Gorman — Executive Vice President and Chief Financial Officer
Shawn E. O’Brien — Executive Vice President and Customer Banking Group Executive
David V. Ring — Executive Vice President and Commercial Banking Group Executive
Maria P. Tedesco — President of Atlantic Union Bank
Kelly Dakin — Chief Digital and Chief Customer Enjoy Officer
Casey Orr Whitman — Piper Sandler — Analyst
Catherine Mealor — Keefe Bruyette & Woods — Analyst
William Wallace — Raymond James — Analyst
Brody Preston — Stephens Inc — Analyst
Laurie Hunsicker — Compass Aim — Analyst
Eugene Koysman — Barclays — Analyst